It’s been proven that we’re increasingly addicted to the nature of social media in that our brain rewards us by producing dopamine, an internal stimulus that also appears when gamblers hit a lucky run, whenever we get notifications and updates.
LikeMe is a series of glass head sculptures filled with liquid that react to online social media engagement. Just like our human minds produce dopamine when we receive likes, followers etc, the sculptures themselves exhibit a chemical internal flux when they are mentioned or interacted with online.
A visitor can “like” the sculpture on Facebook or on a dedicated mini website, and as a consequence the sculpture will start reacting by stirring a rheoscopic fluid from the inside, resulting in a highly animated state, which will last for about 20 seconds. Afterwards the fluid settles again as the sculpture calms down. The sculpture will also react if it’s mentioned through a hashtag on Twitter or on other social media platforms. Moreover, visitors can also “Chat” the sculpture through the messenger interface on Facebook, in which case the sculpture will actually answer (as well as reacting physically).
LikeMe works by using a WIFI enabled Arduino listening to Facebook and Twitter. If there is a like, mention or interaction a magnetic stirrer is activated, spinning the fluid inside, which consists of water and mica-powder.