Online, real-time focus groups remove a number of barriers that are often present in face-to-face methods. Better audience representation can be achieved through access to global participants, and sessions can be set up quickly – streamlining the qualitative research process.
Focus GroupMR is purpose built to facilitate individual and group conversations in real-time. Video and text chat options offer unparalleled flexibility, supported by a range of interactive features that engage participants. Participants take part in a fully branded experience, while moderators have control over stimuli, observation rooms and more. Project organisation and role settings can also be used to effortlessly connect key business decision makers to the conversation.